Content Marketing Trends For 2017
Content Marketing Trends For 2017
Content marketing is the strategic use of various forms of digital content to attract, engage and convert online prospects into customers. Today, more so than ever, insightful consumers are becoming increasingly resourceful when it comes to the types of marketing messages they are willing to receive. These consumers are no longer buying into the traditional marketing campaigns of the past. Instead, their attention is on the new, modern and altruistic marketing tactics presented by creative content marketers who are privy to these customers’ needs. This is especially true for content marketing in 2017. Here are the top 3 content marketing trends for 2017:
Video Marketing
While 2016 bore witness to some very noteworthy content marketing strategies including the rise of landing pages, as well as the strategic use of social media to connect with customers and deliver various types of information, 2017 is slated to be even better. Content marketing continues to evolve for 2017 and one of the primary trends that is making headway this year is the use of video marketing. In 2016, content marketers quickly realized that people like images, especially in video format. Such image-based content is an excellent digital marketing strategy for marketers to continue to employ this year.
Today, video marketing is well on its way towards growth into its full potential, especially when it comes to capturing the attention of audiences. In short, video content is going to become increasingly important as more and more people seek out content that is unique, attractive and meaningful. Additionally, search engines can now see and read images. This means that accurate data and metrics can be captured from videos and images, providing marketers with even more insight into which strategies are working and which are not. In this sense, digital marketers can tap into video marketing further by communicating and driving messages that not only resonate with the viewer but that also return data and analytics.
Video Marketing
While 2016 bore witness to some very noteworthy content marketing strategies including the rise of landing pages, as well as the strategic use of social media to connect with customers and deliver various types of information, 2017 is slated to be even better. Content marketing continues to evolve for 2017 and one of the primary trends that is making headway this year is the use of video marketing. In 2016, content marketers quickly realized that people like images, especially in video format. Such image-based content is an excellent digital marketing strategy for marketers to continue to employ this year.
Today, video marketing is well on its way towards growth into its full potential, especially when it comes to capturing the attention of audiences. In short, video content is going to become increasingly important as more and more people seek out content that is unique, attractive and meaningful. Additionally, search engines can now see and read images. This means that accurate data and metrics can be captured from videos and images, providing marketers with even more insight into which strategies are working and which are not. In this sense, digital marketers can tap into video marketing further by communicating and driving messages that not only resonate with the viewer but that also return data and analytics.
Unique, High-Quality Content
Unique, High-Quality Content
Another important trend in content marketing for 2017 is the influence of unique, high-quality content. On the one hand, this equates to creative content that grabs the attention of the reader, but it also refers to content that is fluff-free and to the point. The latter is the missing component that will come to fruition in 2017. While content must be engaging, it must also be meaningful and purpose-driven. This means that content creation is less about volume and more about quality. This is especially true when serving specific niche markets. Content marketers can do a much better job of serving these niches by providing high-value content that is direct and that addresses the most pressing of customer concerns. In the past, the challenge has not been about what content to write, instead it has been an issue of taking on customers’ pain points and then translating them into content that they find useful in their lives.
Another important trend in content marketing for 2017 is the influence of unique, high-quality content. On the one hand, this equates to creative content that grabs the attention of the reader, but it also refers to content that is fluff-free and to the point. The latter is the missing component that will come to fruition in 2017. While content must be engaging, it must also be meaningful and purpose-driven. This means that content creation is less about volume and more about quality. This is especially true when serving specific niche markets. Content marketers can do a much better job of serving these niches by providing high-value content that is direct and that addresses the most pressing of customer concerns. In the past, the challenge has not been about what content to write, instead it has been an issue of taking on customers’ pain points and then translating them into content that they find useful in their lives.
content is king
More Personalization
Advertising personalized content is another trend in digital marketing for 2017. This is where the importance of data and analytics comes into play. Marketers can maximize the data available to them and rely on it to fuel personalization. This is especially effective when it comes to social media ads such as those on Facebook or Twitter because it will call for even more integration with these major platforms. Users should be able to consume content without ever having to leave those platforms. This allows marketers a means to successfully meet their customers where they are and in digital environments where they are most comfortable. This year digital marketers should continue to target personalized ads to the right audience member; they should continue with the use of landing pages that speak directly to the needs of clients; and they should rely heavily on measurement and reporting data. Such endeavors will lead to a focus on the customer’s direct experience and it will also allow the company to make better use of consumer input.
This year, content marketing will become more competitive. Therefore, winning at content marketing will require more optimization and better use of data. It will also call for value-added content that is more consumer-oriented and far less sales-oriented. Content marketers can continue to drive more growth by taking advantage of the rapid pace of constant changes in technology, including the improvements in search engine capabilities. Improved video content, higher-quality content and more personalization are all keys to success for content marketing for 2017.
Advertising personalized content is another trend in digital marketing for 2017. This is where the importance of data and analytics comes into play. Marketers can maximize the data available to them and rely on it to fuel personalization. This is especially effective when it comes to social media ads such as those on Facebook or Twitter because it will call for even more integration with these major platforms. Users should be able to consume content without ever having to leave those platforms. This allows marketers a means to successfully meet their customers where they are and in digital environments where they are most comfortable. This year digital marketers should continue to target personalized ads to the right audience member; they should continue with the use of landing pages that speak directly to the needs of clients; and they should rely heavily on measurement and reporting data. Such endeavors will lead to a focus on the customer’s direct experience and it will also allow the company to make better use of consumer input.
This year, content marketing will become more competitive. Therefore, winning at content marketing will require more optimization and better use of data. It will also call for value-added content that is more consumer-oriented and far less sales-oriented. Content marketers can continue to drive more growth by taking advantage of the rapid pace of constant changes in technology, including the improvements in search engine capabilities. Improved video content, higher-quality content and more personalization are all keys to success for content marketing for 2017.
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