Content Marketing for Doctors

Content Marketing for DoctorsContent Marketing for Doctors
​Marketing approaches change very rapidly based upon the constant advances that are made in technology every year.  For instance, it used to be that doctors relied upon word-of-mouth marketing or printed advertisements in local publications to obtain new patients.  This is no longer the case, as today’s modern doctors are quickly realizing the significance of marketing their content digitally.  Content marketing uses digital strategies to attract prospective patients who are searching for a doctor online.  Luckily, any medical provider can quickly and cost efficiently integrate content marketing into their current marketing plans.  Here are a few of the best approaches on content marketing for doctors that top medical professionals can implement today. 
 
Best Approaches
In today’s modern and technologically advanced world, content marketing has become an imperative for doctor’s offices.  This is because of the transformative nature of content.  Good content can influence a passive lead and transform them into a regularly seen patient.  In this manner, content marketing creates an opportunity for doctors to provide content to their prospective patients directly and in the most powerful way.  For the medical industry niche, content marketing communicates information to drive the end user into action; it is very unlike traditional advertising mediums like television commercials or radio advertisements.  Instead, content marketing takes a more passive approach by being less sales-oriented and is more relationship-oriented. 
 
Today, prospective patients can be reached through a number of different content marketing strategies to include:
 
blogging for Doctorsblogging for Doctors
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  • Blogs
Engaging blog posts are a mainstay within content marketing strategies.  This is because blogs are very versatile.  Not only do blogs provide timely information that can address a patient’s healthcare needs but they can also be written for search engine optimization (SEO).  SEO is important for blogging because it allows for content to be crafted around keywords and phrases that help a doctor’s website rank highly in search engine results.  Search engines such as Google rely on popularly used keywords to determine the relevance of websites.  A frequently updated blog that includes the right mix of keywords will keep the doctor’s website in the forefront of its core audience—those who are searching for a new medical provider. 
 
  • Video Content
Video content is becoming an increasingly popular way for doctors to connect with their ideal patients.  Videos put a face on the doctor and his or her practice.  Videos provide a glimpse into what it is like to work with the doctor and it also sheds light into the doctor’s knowledge and expertise.  For instance, videos can provide a forum for doctors to speak on popular procedures, provide Q & A and even address some very tough questions regarding specific medical conditions and their health impacts. 
 
  • Social Media Marketing
Doctors can also benefit from using social media to market their content.  Social media revolves around sharing information and content within networks of friends, family, and followers.  Popular platforms such as Facebook, Twitter, LinkedIn, YouTube, Instagram and Google+ are all excellent forums for presenting a variety of content to include links to blog posts, helpful articles, videos, images and podcasts, just to name a few.  Such content can increase a doctor’s following on social media which also increases the likelihood that their content will be shared with others.  
Video Marketing for DoctorsVideo Marketing for Doctors
​While doctors can spend a great deal of time creating content, it is important to not only create content that is high-quality but also create content that speaks to the direct needs of patients.  Restated, content marketing is not about creating more and more content, it is about creating content that matters.  The most successful content marketing campaigns for doctors are those that matter to the patient.  Remember, where traditional marketing has fallen to the wayside is in being perceived as too persuasive and sales-oriented.  Content marketing for doctors takes a very different approach by adding value to patient’s lives, promoting the doctor’s office very softly and by building lasting relationships with them through consistent, informative content. 
 
All in all, content marketing can help to grow a doctor’s practice.  This is because good, quality content matters.  Today, content marketing comes in a variety of types, shapes and sizes.  For doctors, blogs, videos and the strategic use of social media are some of the top content marketing approaches being used in 2017.  To learn more about digital marketing for doctors contact a digital marketing firm today who can explain the many benefits associated with online content.